Where Experience is the Brand.
Strategy, concept development, and brand identity for hospitality, wellness, and lifestyle brands who put their guests first.
You don’t need more noise. You need a strategy rooted in care, clarity, and connection.
Wishwell is a brand and strategy partner for guest-first businesses: restaurants, hotels, wellness concepts, and lifestyle brands. We help shape the heart of what you’re building: your concept, your identity, your guest experience, and make sure it’s built to work.
Whether you’re starting fresh or evolving something already in motion, we bring structure, insight, and creative direction across every touchpoint. From early concepting to daily operations and long-term growth, our work keeps things connected and aligned, with the guest, the team, and the business behind it.
We’ve launched new brands, stepped into builds midstream, and repositioned businesses ready for a reset. Every project is grounded in strategy, story, and systems that bring the brand to life, beautifully and intentionally.
Welcome to Wishwell. Let’s build something guests want to come back to.
Vogue
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Eater Portland
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Time Magazine
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Sunset Magazine
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The New York Times
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Rachel Ray Magazine
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AFAR
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Esquire Magazine
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Eater National
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Vogue 〰️ Eater Portland 〰️ Time Magazine 〰️ Sunset Magazine 〰️ The New York Times 〰️ Rachel Ray Magazine 〰️ AFAR 〰️ Esquire Magazine 〰️ Eater National 〰️
As Seen In
Create the connection.
Every lasting concept starts with a clear story — and becomes essential through meaningful connection. At Wishwell, we build guest experiences that resonate from day one and grow with purpose.
Clarity of Concept
A defined identity, guest promise, and purpose-built strategy
Operational Depth
Structure, systems, and team alignment that support scale and execution
Community Relevance
Programming and partnerships that make you part of the neighborhood
Strategic Evolution
Long-term planning that keeps your concept adaptive, connected, and profitable
Two decades, every seat at the table.
“With two decades in hospitality as a founder, operator and owner, I created Wishwell to change the game in hospitality consulting. It's about using everything I have learned, from failures to successes, as a way to help others make their mark and turn vibrant concepts into community staples.”
— Wishwell Founder, Jen Quist
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With a combination of intuitive development insight, marketing experience, sharp and tested operational processes - Jen has the incredible skill set to journey from start to finish in bringing hospitality experiences to life that will remain special for decades to come.
Sam Purvis
Owner, Good Coffee